
46. What makes marketers inspiring?
Future Proof
00:00
I Think You Err on the Side of Delusion
I think you err on the side of delusion. 70% of companies that were in the new york stock exchange top one dred companies 30 years ago are no longer there. To the innovator, there belongs the spoils. The mistake we make is when we have conversations that mix the value of the short term object with the more delusional things. And i think we need to be really clear when we're going into a meeting. Is this a thinking meeting, or is it a creating meeting? If it's a creating meeting, as i said before, all the thinky, thinky, rational analysis gets in the way of great leaps and great strides. So i don't know.
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