2min chapter

After Hours cover image

Holiday Travel Headaches!

After Hours

CHAPTER

Is There a Way to Segment the Leisure Market?

i'm still struggling with this business leisure mix question. These are large, fixed cost businesses and so business travellers were really important. Is there a way to maybe segment the leisure market? The way they ment to the world was business and leisure, and i don't think that's working any more. And so how do you rethink the demand side to manage through this? Yes, that's a really interesting observation, right? Do we want to think about segmenting differently? We don't yet know what the world is turning into. So for example, boston used to be in hotels. It's now bottom five of the major cities because it was such a business destination. Whereas miami

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