Most of your waking hours, who are you thinking about pleasing? It's your customers and you're trying to solve problems from them. I think this is a neat trick for an early stage founder audit the amount of time you spent last week talking to your customers and building product. You know, a lot of founders think money is like oxygen and you need it to survive. But in a lot of places in the world, including America, people are dying from too much food as opposed to too little food.