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18min chapter
Promoter 101 # 186 - AGI’s Dennis Arfa
Promoter101
The Evolution of Live Music Business
Exploring the changes in the live music industry, this chapter discusses the challenges faced by young promoters in the corporate-dominated arena, highlighting the importance of personality and differentiation. It emphasizes the significance of loyalty, competent resources, and the shift in business relationships over the decades. Delving into control dynamics in representing artists, the speaker shares a story of overcoming challenges and regaining ownership of their business.
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