25. Discount Usability: Expert Reviews and Heuristic Evaluations (feat. Evan Sunwall, UX Specialist, NNg)
NN/g UX Podcast
The Importance of Remembering Your Audience
UX professionals are good at empathizing with users because that's their primary job. But it's often not something we think about right away as far as empathizing with colleagues and what they are nervous about or what is really important to the completion of their job. "Our users don't necessarily wrong us in terms of our professional practice, right? So it's natural to have kind of a more gracious and more positive view of our users," she says.
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