Forecasting CAC in Uncertain Times
Ecommerce Playbook: Numbers, Struggles & Growth
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What Are Some of the Challenges for Brands?
Steve Kana: One of the things that I've seen for brands as they think about setting 2023 goals is this question of use this reference. As you take spend, ramp it up all throughout the year and CAC is just constant? We'd all love for that to be the case, but the reality is there is often some relationship between the two. And so you have to account for that to help you answer what happens as I attempt to grow.
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