S4 E9: CAC Size Matters/Shopping Holidays/Chinese Furniture
Limited Supply
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The Importance of High Consideration
The cookware and kitchenware category was one that's just been on fire for the last maybe like five or six years. The other two brands are Pottery Barnum and West Elm and there might, you know, they're in the furniture space almost exclusively. 66% of their source, 66% of William Sonoma as a brand is done in e-commerce. 34% is generated from retail stores. But I would say this, if you're in their store and you're like, I know what I want, you might just go on your phone or go home and purchase it rather than like, becauseyou're like, maybe I can find a coupon code or something to that
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