Marketing Ops Strategy with Lindsay Rothlisberger of Zapier
Ops Cast
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Marketing Automation Platform
i didn't realize that that was sort of decentralizing, you know, operation. Yet other's still like a c a process that has to happen m and i feel like the c a always fell back on a part of the ops team,. Tan: There are different types of things that are lower risk to decentralize. But when it comes to campaign operations, if it's low risk, then handing off some of that execution can really free up marketing ups for bigger initiatives.
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