The Importance of Content in Design

We always hire these agencies and they have placeholders for content, which is often Laura Mipson content. And we don't really think about what we're going to put into the content before we actually. Then, well, it's too far gone. The graphics doesn't fit with the content and so on. But it's a little in your content. Yeah. It's making the, it's from the first moment, it's making the content less important than the template, the design and soon. We don't care what we want to have to say, we care if it fits into this space over here. Let's move on. To Brad Frost. Do we like