The Future of CTV

The trade desk is in a great position where they're independent. They've become the kind of white labeled solution of choice for like Walmart connect or others. The acquisition stuff used to be such a an interesting component of this. That's just died down so much since no one, no big player seems to be able to acquire anything. But at a certain point, you got to believe Disney will get their act together enough because there's more talent than ever in the water from all the, the social app platforms and people that built wall gardens to pull it off.