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Christy Barnes on Positioning Your Franchise Marketing to Win Loyal Customers

The Art of Franchise Marketing

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How to Define Success as a Franchise

In general we're looking at kind of two overarching things and that would be the unit economics so our franchise owners being successful in there with their specific camp. And then overall brand growth so expanding the brand making sure that we're continually adding units. If a franchise owner is providing a great service they're getting customers coming to them again and again, growing their customer base. We're able to build brand awareness which helps everybody and we're able to sell more franchises to grow the business  and become even more of a prominent player in the industry very well.

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