2min chapter

Idea to Startup cover image

Three Stories for People Starting Startups in 2021

Idea to Startup

CHAPTER

The Pixar Rule for a Plant Startup

The Pixar rule that's going to be important in 2021 is about endings too. Get yours working up front. A good ending for a plant startup is the shareable moment when someone comes over to your apartment and they comment on it. If you had two beautiful plants framing your screen, that would come up every single call.

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