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E995: The Next Unicorns: NEXT Trucking CEO & Co-founder Lidia Yan brings trucking into the digital age with her two-sided marketplace, shares insights on finding & focusing on an untapped market, owning & innovating drayage, navigating the trucking industry as a woman & scaling the right team for su

This Week in Startups

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Navigating the Trucking Landscape

This chapter explores the unique market dynamics of the trucking industry, particularly focusing on drayage versus long-haul services. It delves into pricing complexities, shipping logistics, and the impact of technology and e-commerce on modern practices. Additionally, the chapter shares personal experiences of a female entrepreneur overcoming industry challenges while emphasizing the importance of team culture and adaptability in a competitive environment.

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