4min chapter

Matt Kelly | The Midnight Pod cover image

Dominating the CRO Agency Space, Twitter Growth & Life - Carl Weische | The Midnight Pod Episode 66

Matt Kelly | The Midnight Pod

CHAPTER

How to Forecast Demand for an E-Commerce Business

I think that's one of the biggest challenges for an agency to be honest. We're transitioning towards like an always on hiring process where it's just like interviewing people constantly so we can just pick people up when we need them. You should always try to hire before you need them. I don't know about what was that. Is there is there is there a North Star metric in an agency? Well, I think our North Star metrics LTV like LTV grows. But then below that it's like profitability per account profitability per employee. Then on like a demand side we focus on like leading versus liking indicators. What you do two, three, four weeks ago is going to impact your

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