Owning A Problem Is The Pathway To Profit
Expert Edge Podcast
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How to Articulate a Problem in a More Powerful Way
Our brain is naturally designed to keep us alive. And so that's why it's going to connect with problems initially first. If you can articulate the problem in a more powerful manner, your solution naturally becomes more magnetic. The metaphor I use is like digging a hole: if you've got a small hole, then it's gonna be a small solution. If you're able to dig a big hole and bring a bigger solution, they will value your solution much more.
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