1048: Selling the Cloud, with Mark Petruzzi and Paul Melchiorre
Sales Strategy & Enablement by Revenue.io
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The Importance of Questioning in the Discovery Process
Discovery process when done well is an incredible mechanism for building a relationship and getting to know someone. And I think that that's just overlooked is that so often sellers are equipped with the playbook and their list of questions. But yeah, questions are, yeah, discoveries are two way street. If you're intentional about that, then it becomes very powerful as you just described.
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