What's the Most Important Asset?

People are becoming more aware of what's working and not, as they're trying to drive cost down. We have one client that i was telling you about before who hopped on average top o funnel. Average top o funnel c p m right now, using the conversion objective, optimizing for purchases going straight to the sale, five dollars. I'ven't seen that in five or six years on a consistent basis. It goes back to what we're talking about offer. And the creatives are really on so, you know, it's how involved do you get on the creative side with your clients? Like, what does that look like? Mama markaing director, is amazing at this

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