Most fruits have been systematically bred over the centuries. The goal has been to make the fruit more like an M&M and it's working at Evidently, right? Now you make a distinction between different kinds of cuisine. You talk about high cuisine, humble cuisine and middle-income cuisine. What do you have in mind with them and how have they evolved over time? I think this is an absolutely crucial point and it's one that we forget because we all eat so well nowadays.