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213 - The 5 Components of Positioning You Need to Address | April Dunford

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How to Get the Most Out of Your Salespeople, Right?

april: I think that the most valuable thing that a lot of companies could do is sit down and say, these are the places that we're not going to go after. And then whenyo, if you went through that exercise and you said no to all those people, then you could tighten your messaging so thet work si as much. That's why i think about it like a company strategy, almost like segmentation. Y, i love this stuff, april. It wis great have you on here. You got me fire. Got me fire. Well, thanks a for having me usless fun. Greed to have you and hope we can do it again soon

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