4min chapter

Marketing Made Simple cover image

#177: Why “Both-And” Thinking is the Future of Leadership

Marketing Made Simple

CHAPTER

Navigating Internal Conflict: The Balance of Stability and Change in Leadership

This chapter explores the internal struggles individuals encounter when trying to balance their need for stability with their desire for change. It emphasizes the complexities of decision-making and the importance of recognizing multiple positive options, especially in the context of profit versus purpose in marketing.

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