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Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD

Speaking of Psychology

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Are You a Tight Wad or a Spendthrift?

50 to 60% of people are in that big middle ground of the unconflicted consumer. And then it's about equally shared on the extremes. So tightwads aren't really getting any pleasure out of accumulating their money, right? I mean, they just have so much pain spending it that. That's the difference. Women are a little more likely to be spendthrifts than men are. We even find that within gender you see these major differences so women who are tight wads are more likely to have majored and engineering in math. And women who are spendthrift are more Likely to major ind social work and things like that.

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