3min chapter

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Professor Hersh Shefrin: Fear, Hope, and the Psychology of Investing (EP.167)

The Rational Reminder Podcast

CHAPTER

The Cost of Capital Is Like the Average Performance of a Company

Bias is basically making the assumption that most companies are able to earn more than their cost of capital in the long term, not just over the next few years. And if you make that assumption, you will generate higher value projections down the road than is warranted by cool rational like perspective. It's very difficult for companies to have a competitive advantage forever, because smart people come along and there are always desruptive technologies on the horizon. We think that companies, if they survive, will earn about their costof capital, but nothing more.

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