The Importance of Long Form Video Content in the Age of Short Attention Spans

When is it okay to go for the long? When your brand has the ability to create an influence culture, you can keep viewers glued and entertained. I'm going to talk about a real example of a brand which is a Parmaata Bank again. We found that one of six customers would leave a brand if they were not happy with the brand's anti-fraud measures. Thanks to that campaign which used entertainment to communicate a very serious message, fake accounts came down by 300% in just three weeks.