The problem is that the bad actors will out compete the good actors, and there's nothing stopping them. The system allows for everyone to abuse it, everywhere, all at once. I mean, this is the election year of the united states. And whether the facebook engineers or the twitter engineers listening to this, allow the complete, unregulated use of algarithmic machine optimized toxic speech to be the thing that wins,. we'r talking about realt consequences here.
Brittany Kaiser, a former Cambridge Analytica insider, witnessed a two day presentation at the company that shocked her and her co-workers. It laid out a new method of campaigning, in which candidates greet voters with a thousand faces and speak in a thousand tongues, automatically generating messages that are increasingly aiming toward an audience of one. She explains how these methods of persuasion have shaped elections worldwide, enabling candidates to sway voters in strange and startling ways.