How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Nostalgia and Consumer Behavior: The Hidden Power of Memory in Marketing
This chapter explores how nostalgic flavors, like the pumpkin spice latte, influence consumer behavior and pricing. It highlights the importance of incorporating childhood memories in marketing strategies to enhance emotional connections and drive sales.
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