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The Cult of Ikea

Sounds Like A Cult

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Ikea: The Cult of Consumerism

This chapter examines the cult-like loyalty and emotional connections consumers develop with Ikea, comparing the store's immersive experience to that of Las Vegas. It highlights how the DIY ethos and unique culture of Ikea foster a sense of community among shoppers while exploring the psychological impact of assembling furniture. The discussion also touches on nostalgic memories tied to Ikea and the brand's ability to shape consumer identity.

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