022 | Traditional to Modern Occasions | How they evolve and What Consumers Need | Part 1/2 with Paul Hletko of FEW Spirits and Goza Tequila (Chicago, IL, USA)
MAFFEO DRINKS
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Craft Spirits Industry Evolution
Exploring the journey of craft spirits from humble beginnings to a competitive market, focusing on brand building and meeting consumer needs strategically. Emphasizing the importance of understanding target customers, drinking occasions, and providing experiential value rather than just intoxication. Discussing the significance of aligning brand messaging, packaging, and product quality to effectively communicate in a saturated market.
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