Nintendo's Unmatched Market Presence and Loyal Fanbase

The Nintendo Switch has generated some $100 billion in sales for the Japanese gaming giant since its launch in 2017, propelling the company’s shares to record highs.

Now the game-maker is under pressure to do even better with the new Switch 2, out this week. On today’s Big Take Asia Podcast, Bloomberg Opinion’s Gearoid Reidy joins host K. Oanh Ha to talk about why the Switch 2 is so important to Nintendo’s business and whether it can live up to the hype.

Read more: If the Switch 2 Stumbles, Nintendo Has No Plan B

Watch, from Originals: Nintendo’s High-Stakes Bet on the Switch 2

Further listening: A Turning Point in Trump’s Trade War

See omnystudio.com/listener for privacy information.