5min chapter

Behavioral Grooves Podcast cover image

Finding Out What Your Customers Want and Why It Matters | Andrea Belk Olson

Behavioral Grooves Podcast

CHAPTER

What Should Marketers Be Thinking About?

The book is called what to ask and we know that asking customers like, what featre would you like is kind of a worthless question. If you are 20 steps removed from the customer and simply just sending on a survey... You really don't know jack about customers, right? To know people, you need to engage with them. It's not something that you can say, i did, ah, i did be and therefore out pops my, my cike when you're talking about learning and engaging h with this customer. And different personalities are going to see different things in different people. That's more than just one person or one little department. Welli totally agree because one person is

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