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#42 Driving Urgency for Change with Carl Ferreira, Director of Sales at Refine Labs

Winning the Challenger Sale

CHAPTER

The Wild Assumption That We're Losing in the Beginning

The end is a symptom. The real pain is back in the beginning. I think buyers appreciate it, right? Because no seller is perfect, we're going to screw up. And as long as we're thinking with their best interest in mind, which in my opinion is kind of what that is, I think it's okay to do that and admit that we got it wrong.

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