Service Design Show cover image

Service Design for organisations, politics and welfare / Stefan Holmlid / Episode #31

Service Design Show

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Early Encounters with Service Design and its Origins

This chapter explores the speaker's first encounter with the term 'service design' at Ericsson and how it led to improving user research. It also discusses the early adoption of service design in Sweden and its relationship with service marketing and participatory design in the 70s.

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