#65 | Rohit Maheswaran on the shifting sands of attribution
Making Sense of Martech
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Democratization in AI-Driven Marketing
This chapter explores the advancements in causal AI technology and its transformative impact on marketing decision-making. It further examines the challenges marketers face with increased reliance on platforms like Google, while presenting Lifesight as a viable alternative for maintaining control and verification in marketing efforts.
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Transcript
