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Robert Cialdini || The New Psychology of Persuasion
The Psychology Podcast
The Six Principles of Change
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In order to uncover these principles, i got outside of my laboratory and engaged in something called participant observation research. And what i looked for was the commonalities, which were the things that they said worked for them across all of those different settings. There were hundreds of individual tactics, practices, but i thought i could characterize, categorize the great majority of them in terms of these just the six categories,. These six principles. They're just too many of them. And they all cohere a in some sort of way that makes it more convincing, more compelling. Ah, and here's the other side of it that i think gives me some confidence that these principles are major drivers of change.
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