4min chapter

Future of Fitness cover image

Jim Crowell - Crafting A Lucrative Client Experience

Future of Fitness

CHAPTER

What Is the North Star of Your Business?

A lot of companies do a lot of work, but they don't improve the work that they're doing systematically. H once you have that north star, the next and it's just as important, if not more important, frankly. If you don't have both,you don't have a why and a how. So those types companies are unfortunately on a pathway to some very challenging times at some point.

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