Bistleri is synonymous with bottled water. But what's Bistleri's history? Well, that bit isn't as straightforward as its iconic brand presence. The story starts in Italy in the 1800s, and it starts with alcohol. It was a herbal concoction of sincona herbs and iron salts called ferrochina bislary. In the 1920s, the company set up plants in India to supply the ingredients for the tonic. And things get a little murky after this. Media reports suggest that Feliz BistlerI died in 1921. Then the ownership passed to his family doctor, Dr. Cesar Rossi. Another account from the famed auction house
In today's episode for 28th November 2022, we see how the iconic Bisleri came into being.