The Prof G Pod with Scott Galloway cover image

Sports Betting, Challenges Facing Young Men, and The Fall of Sam Bankman-Fried — with Michael Lewis

The Prof G Pod with Scott Galloway

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Shifting Sands of Advertising

This chapter examines the major changes within the advertising industry, spotlighting the merger between Omnicom and Interpublic Group, which forms a $25 billion powerhouse. It discusses the decline of traditional brand-building strategies and the impact of digital innovation and shifting consumer behaviors on the future of branding.

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