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15min chapter
8- Kate Rutter @California College: How to measure and quantify design
d.MBA
Measuring and Quantifying the Benefits of Physical Products
This chapter discusses the challenges of measuring and quantifying the benefits of physical products. It emphasizes the importance of finding a metric to capture the customer's benefit from the product and suggests different methods to gather information about its usage. The chapter also explores the time frame for measuring metrics in different products and provides insights on connecting design metrics with business metrics.
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