The $0 Ad Spend Strategy (And Why It Works So Well) with Andrew Benin
LEADING BRANDS® — Wavebreak Podcast
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The Biggest Lesson Learned From CASPER
Roxanne Jones: I think the biggest lesson was to like have constant respect for the domestic marketplace and don't let any noise come in from international opportunities or grandiose visions. Like, you only think that 15% of our domestic population is could be your customer and you're going to have to pay a premium to acquire them. But it's still a lot of people and it should be an efficient acquisition channel for you. She also says Magic School taught her how to leverage the agency landscape. "I'm sure you're thinking about Graza in the same way," she adds. 'Like, this is like he said, it's a huge market. Let's go after
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