How to Build a Franchise

"I think word of mouth on this one is probably going to... I agree. But this is interesting because you look at the numbers here in terms of how they budgeted these, and this is how you slowly build a franchise," he says. The box office return in the opening weekend in the US alone is $70 million - incredible for an R-rated movie. "They should have spent an extra $5 million. Just to make me happy."

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