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B2B Marketing Metrics Framework - with Bill MaCaitis - Former CMO Slack, ZenDesk and Salesforce

Metrics that Measure Up

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Future of B2B Marketing: Embracing AI and Emerging Tools

This chapter delves into the evolution of B2B marketing metrics influenced by AI and the emergence of usage-based pricing models. It features insights on key industry players and offers guidance for aspiring marketers, emphasizing AI's significance in leveling the playing field.

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