How to Get More Leads From Your Blog Articles

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One of the most important strategies that you've discovered on your sit for le generation, to collect those names in emals. I think the one tip i would have for most folks is have a strong call to action. We've seen blogs get two to three time more leads just by aving a call to action at the bottom of each blog article. And if you don't even go to huswat tot com in or home page, and also un blogd at huswat to com, which is where ou blog is, you'll see good examples of how we do it.

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot.

Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that HubSpot is a site that you frequent often, and it was clear that many of you feel that Mike Volpe and HubSpot is the place to go when it comes to list building, content creation, content marketing, and overall social media.

For those of you who aren't familiar with HubSpot, they offer inbound marketing software that allows you to blog, tweet, capture leads, optimize your SEO, view analytics, basically everything you need to do to market your business and HubSpot puts it all in one spot. Hence the name.

In this episode, here’s what we’ll cover:

How inbound marketing can be defined
How SEO is interwoven with inbound marketing
The most important lead generation strategy
How to make calls to action more effective
What caused HubSpot's conversion rates to increase significantly
What led to an 82% revenue growth for HubSpot
Advantages that small companies have over big companies
How to streamline content creation
The most important tips to keep in mind when it comes to SlideShare presentations
The biggest content marketing mistakes companies make