I think there's often times of when we talk about, what are we does this initiative do to raise vidual giving at a station level? I don't have any insight into that data. So as the membership data at a station is completely separate. Our stations are their own businesses. Ther ther independently owns, and there's el history between us. And so you no, they want to keep thatthat data to themselves. Nd, so there is nocentralized membership data base or dollars,. which and make it difficult when we're working on things like pepas passport, which is sort of like netflicks for members of your local station. To try to optimize
Raise your hand if you work for a company that sells exclusively low-consideration products and only sells them online. Anyone? Anyone? We only see a couple of hands out there. For all the rest of you, this episode might be of interest. We sat down with Amy Sample — Senior Director of Consumer Insights and Strategy at PBS by day, president of the DAA board by night — to discuss approaches for effective digital measurement in the absence of a clear online conversion. That challenge doesn’t get much bigger than in the mission-driven, not-for-profit world of public television! After listening to this episode, you may actually feel like you have it easy!
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