535: The 3 Layers In Every Successful Marketing Strategy
Embodied CEO
00:00
How to Create a Lead Magnet
The goal with all lead generation is of course to provide value, but it's to do these two things. It's one, to make your leads see a different possibility. Or see the mistakes they've been making or get the clarity they need to see the pathway to the result they want. The second thing it needs to do is it has to create a gap that your offer fills. So in other words, also what I'm saying is you can't overwhelm them.
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