From Magic to Puzzles: Crafting Joy through Innovation

This chapter explores the creative process of designing a unique jigsaw puzzle influenced by geometric illusions and mathematical concepts. The narrative highlights a transformative career shift from magician to product designer, emphasizing the joy of crafting delightful experiences during challenging times.

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Brought to you by AeroPress 3-in-1 coffee press for delicious brews, Allbirds incredibly comfortable shoes, and LinkedIn Jobs recruitment platform with 900M+ users.

Simon Coronel (simoncoronel.com) is legally classified as an “Alien of Extraordinary Ability” by the United States Government for his skills as a magician and illusionist. Simon discovered magic in 1999 as a first-year student at Melbourne University. He then spent five years working full time in management consulting while juggling his “secret” performance career.

He’s currently a jigsaw puzzle designer for The Magic Puzzle Company, which has the #1-backed puzzle on Kickstarter of all time, and is a regular performer at the Magic Castle in Hollywood.

Simon has appeared twice on the hit TV show Penn & Teller: Fool Us. He has won over a dozen international awards for magic, including being crowned the World Champion of Magic in 2022 at FISM, the Olympics of magic.

Please enjoy!

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[06:12] Radical earliness.

[08:23] The Magic Castle.

[17:27] Catching the magic bug at age 18.

[19:56] Acknowledging neurodivergence.

[28:16] Glitches in Reality.

[30:53] The road to winning the 2022 FISM World Championship of Magic.

[53:04] Workshopping out the kinks before the competition.

[57:59] The muse and the Shoot seal of approval.

[1:01:31] Gauging audience perception and finding balance pre-game.

[1:05:49] The big day.

[1:18:45] Categories of stage magic.

[1:20:15] Ugly crying through victory.