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Bob Moesta - Learning to Build

The Innovation Show

CHAPTER

The Four Forces Influencing Progress

There's four forces influencing progress. Understanding those four skills in corporate change initiatives or in any kind of trying to get people to adopt a new idea is core. And so part of this is actually it's not just the progress but there has to be a struggle and that struggle creates the push. The anxiety of the new like, well, what do I do with the old one? How much training do I need? All these questions come up and that creates the friction that keeps people from changing.

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