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The Four Forces Influencing Progress
There's four forces influencing progress. Understanding those four skills in corporate change initiatives or in any kind of trying to get people to adopt a new idea is core. And so part of this is actually it's not just the progress but there has to be a struggle and that struggle creates the push. The anxiety of the new like, well, what do I do with the old one? How much training do I need? All these questions come up and that creates the friction that keeps people from changing.