4min chapter

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#91 Jim Clayton (Sold to Warren Buffett)

Founders

CHAPTER

Incentives Are the Number One Shaper of Human Behavior

Jim Clayton was a plow boy on his family's farm in Tennessee. He learned valuable lessons about entrepreneurship from the experiences he had as a child. Incentives are an important part of business, and they can be applied to all areas of life. Forgo those things that give you momentary satisfaction for something more substantial.

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