Choiceology with Katy Milkman cover image

Scientist Mode: With Guests Adam Grant & Luca Parmitano

Choiceology with Katy Milkman

CHAPTER

Introduction

Marvin pipkin was a scientist with the united states army in the early part of the twentieth century. He completed work on the new internally frosted light bulb, nnineteen 25. G e later mass produced it, and the ubiquitous soft white light bulb was born. What's interesting about this anecdote is what it tells us about the power of our assumptions.

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