The GOP's Unpresidential Pledge
The Lincoln Project
Focusing on Florida and The Power of Framing
This chapter discusses the strategy of focusing on Florida in the upcoming election and highlights the failures of the current governor, emphasizing the negative impact it has had on the state. It also explores the importance of framing the opponent as inadequate rather than the worst and the power of admitting one's mistakes. The chapter concludes with a mention of Rocket Money, a personal finance app.
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