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E8: The Ultimate Guide to TAM (Total Addressable Market) with Lightspeed Partner Sebastian Duesterhoeft

Run the Numbers

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Expanding Total Addressable Market and Customer Expansion

This chapter explores how companies like ServiceNow and Datadog expanded their Total Addressable Market (TAM) through organic growth and strategic product expansion. It emphasizes the importance of metrics like NDR, ARPU, and ACVs in gauging customer expansion and multi-product adoption, while also cautioning against the pitfalls of underestimating or overestimating the TAM and the need for thorough individual market analyses.

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