
Dr. Rick Bookstaber - How the Psychology of Risk Shapes Our Choices
Standard Deviations with Dr. Daniel Crosby
00:00
How to Inoculate Your Clients Against Bad Behavior
Risk is not a number, it's really a story that unfolds in terms of time. So if you are talking to a client and trying to give him numbers, that's not going to do it. You have to talk through the process and the way this might unfold as it happens. And rather than being frightened about it, they now can say, i get it. WIlliams: We need to externalize the project of risk management.
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